project case study:

SOMERSET HARDWOOD FLOORING:
YOUR SPEC™ Custom Color Program
Color Sticks Packaging
YOUR SPEC™ Brochure
Program Mailer
Mobile Optimized Micro Website
Somerset Corporate Brochure

Somerset needed to raise awareness of their flooring options available for use in commercial environments. A unique direct mail package was sent to commercial architecture/interior design firms with the goal of steering traffic to a micro-website. Once there, designers could learn more about Somerset’s YOUR SPEC Custom Color Program called. If interested, visitors could then register to receive Somerset’s full-line sample binder. Demand exceeded Somerset’s goal for the YourSpec™ program.

The main obstacle to overcome with the YourSpec™ Program brochure was the client had no existing commercial installation photography. I worked with a freelance illustrator to develop multiple commercial architectural renderings with marker color floors matching various individual color stick photos.

RESPONSIBILITIES:
Concept and Ideation, Art Direction, Graphic Design, Web Design, Production Art, Photography for all elements of this project.

Architectural illustrations by Stephen Kuhlman.